Creating a marketing plan for your RTO

A successful marketing plan can help you reach your target market, boost your customer base and, ultimately, increase your bottom line. It also helps you develop products and services that meet the needs of your target market.

Marketing planning can seem daunting and time-consuming, but the good news is that you don’t have to start with a blank sheet of paper!

Our free MarketMyBiz tablet app, available for Android™ and iPad, provides a template to help you get started. It guides you through the process of creating a marketing plan to help you achieve your business goals.

Our planning tools were developed in conjunction with business experts and give you a clear process to follow to help you:

  • identify your target market and understand how your product or service meets their needs
  • identify your competitors
  • identify what your target market believes your competitors strengths and weaknesses are
  • position your brand, product and services so that your target market sees you as better than or different from the competition.

For more information on the marketing app go here

Improving your RTO business

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