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You have researched your target market  and now it is time to identify with your RTO target market through your branding. Identifying which values are important to your target market, creating an image and a brand which relate to those values, and then promoting the brand and fulfilling the promise is an important step in setting up your RTO.

Ask any large corporation (any business) and they will tell you that their brand is one of their most valuable assets. So, as a new RTO owner, you need to stop neglecting your brand; it is the first step to differentiate your training and services from your competitors. Now with the use of the internet, it is easier to establish your brand in the market place without spending lots of cash. Even if your RTO is targeting your local neighbourhood, you need to build a business that’s recognised by the public. This helps to draw people to your services, it helps build loyalty, goodwill and true sales value in your business.